Denim: The Forever Classic!

Denim is one of the most popular clothing around the world. The go-to garment for various social and work situations. All generations love denim for their comfort, durability, and great styling. Since inception, denim has been timeless.

No matter the occasion you are dressing up for – party, work, or casual outings.

Denim is a forever classic. 

With a wide variety of clothing options, denim is ruling the fashion industry. From accessories to clothing and everything in-between – consumers are flaunting it everywhere. Denim has become a fashion essential for every individual, irrespective of gender, age, and status in the economic pyramid.

The garment of denim fabric was discovered in the mid-1800s in the city of Genoa, Italy. But, it took some time to reach the Indian textile market. Denim garments gained popularity in the late-1900s and once it did, the demand for denim is growing every day.

With time, the demand for denim is growing great.

The growth is largely driven by increased purchases within the women’s vertical.

Are you a denim lover too?

If not, these reasons will surely make you believe in denim.

Strength and Durability

When it comes to strong fabric, you can start counting from denim. Denim has incredible strength that makes it a long-lasting fabric. The twill weaving pattern of denim makes it stronger than any other fabric.

Denim can be used for years and years without compromising on the physical appearance of the garment.

While picking your next denim, make sure you pick 100% genuine denim to take full-advantage of fabrics’ superior strength and durability.

Super-Easy to Style

Denim gives you the freedom to think of any style to wish to carry. With denim picks, everyone from work people to trendy youth can flaunt unlimited styles. Denim is best to match up with any outfit and any fabric. Denim has a wide range of clothing options – tops, skirts, dresses, shirts, jackets, and off course jeans.

From mix-match to contrast – discover the best of your outfits with denim. No more challenges from wishing an outfit to wearing the same. Thanks to denim.

Year-Round Comfort

Denim garments offer year-round comfort. Irrespective of the season, weather, and month – denim is always comfortable. The physical properties of denim offer a balanced level of insulation that’s not too hot or too cold. Hence, denim is there for you forever.

You don’t need to be season-specific while choosing denim for your collection.

Though, not all denims are suitable for all seasons. Pick your denim smartly.

Low Maintenance

Denim garments are easy to maintain. A gentle wash after “N” numbers of wear works fine for denim. With low or no efforts, you can revitalize the appearance of your denim. Wash the denim after wearing it for 5-6 times. And you can also spot clean stains on denim.

Also, denim ages and breaks in well, becoming more comfortable as it gets older.

With the minimum maintenance, count on denim for the long run.

Good for Planet

Denim is 100 percent recyclable. And that makes it good for the environment. Various apparel brands will gladly accept and recycle denim. The denim fabric can be broken down to use it in manufacturing other denim products.

Although, the entire process from cotton farming to denim consumption consumers the immense amount of water. The fabric is recyclable and leaves lesser footprints on the planet compare to many other fabrics.

Flaunt denim proudly.